Retailers know that web order fulfillment is a necessary part of doing business today, but if fulfilling web orders from the store jeopardizes stock levels where demand is already high, there can be a problem. There needs to be an overall view of the entire multichannel operation, so accurate updates are made and the web orders are fulfilled from the place that needs to move the product.
This is only possible when detailed reporting is in real-time. Inventory location is just one aspect of integrating web order fulfillment effectively. Competitive online retail involves a number of functions:
- inventory management
- product & vendor management
- price & promotional management
- exception management
Along with these details, the expectation of customers is added to an already challenging mix. Customers expect a brand to be consistent in their exchange across all channels, so CRM must cross channels with ease.
ChainDrive Delivers
The Web Order Fulfillment component in the ChainDrive Integrated Retail Management Solution is designed to handle the intricacies of order processing by enabling the operation to be painless and simple. The flexible component provides complete visibility of inventory at every location and allows web orders to be filled from warehouses, stores, vendors, or a combination as needed.
The user rules allow locating, consolidating, direct shipping, or hold for pickup at a preferred store. The software is customizable, too, with excellent professional support. This level of development and support gives ChainDrive clients an advantage — they can quickly bring their business to optimal operational function and ensure profitablity.
Web order fulfillment is an expected part of retail today. But it must be done with an intelligent comprehension of the real-time status of the entire business or subsequent problems affect profit.